Ramos's goal in Lisbon is not going to be quickly forgotten.
Just a few days ago, that 93rd-minute goal along with a couple more Sergio Ramos goals, brought Real Madrid the World Champions title. The celebrations at the Stadium of Light in Lisbon sealed the Champions League but also laid the foundations of the strategy for the immediate future of the club.
The Real Madrid board believe that the club's means of generating income have to be changed. For this to happen it was essential for them to win the 'Décima'. Market research has been carried out which shows that that goal in Lisbon, and the ones that came in extra time could be worth €200 million, thanks to the international expansion policy launched by the club.
Florentino Pérez and his team want to make big changes to the ways the club generates income, and their main aim is that audiovisual rights should cease to be the biggest part of it, and that marketing should play a larger role than in the 2013-2014 season, when it represented 32% of the €550 million operating revenues of the club.
The plan is for this to reach 40%, which will mean a total potential income of €700 million over last season's figure of €603.9 million, with the figure of €800 million as an outside challenge.
Source - Marca
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